DIRS.INFO The most relevant business & tech news

☆ Tiger Woods enters 'surging' golf apparel space with Sun Day Red
▼ + stars: | 2024-05-01 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTiger Woods enters 'surging' golf apparel space with Sun Day RedDavid Abeles, TaylorMade CEO, and CNBC's Dom Chu join 'The Exchange' to discuss Tiger Woods' new golf apparel brand, the potential for an IPO, and more.

Persons: Woods, David Abeles, CNBC's Dom Chu Organizations: Sun

☆ The Masters: Tiger Woods conquers marathon 23-hole day to make record-breaking 24th consecutive cut at Augusta
▼ + stars: | 2024-04-12 | by ( Jack Bantock | ) edition.cnn.com time to read: +4 min

CNN —Tiger Woods delivered another solid performance on a marathon Friday at Augusta National to break the record for most consecutive cuts made at the Masters. A second round even-par 72 improved upon an opening one-over 73 and – with the projected cut-line at four-over par as he returned to the clubhouse – guaranteed Woods’ record-breaking 24th straight weekend at Augusta National. I have a chance to win the golf tournament,” Woods replied when asked by reporters what the milestone means to him. Donning his Sun Day Red apparel – released in collaboration with TaylorMade – at Augusta National, Woods rolled back the years at various points, starting with an audacious left-handed chip to escape the trees on Thursday. “I’ve always loved playing here, I’ve been able to play here since I was 19 years old,” Woods said.

Persons: Woods, Gary Player, Fred Couples, “, ” Woods, Warren Little, Bryson DeChambeau, Jack Nicklaus ’, –, Joe LaCava, Lane Bennett, TaylorMade –, Maddie Meyer, Rory McIlroy, “ I’ve, I’ve Organizations: CNN, Augusta National, Nike, Sun, Augusta

☆ TaylorMade appears to be giving Tiger Woods the one thing Nike never did — and it's ended one of the most lucrative sports-endorsement deals in history
▼ + stars: | 2024-02-16 | by ( Cork Gaines | ) www.businessinsider.com time to read: +7 min

On Tuesday, Tiger Woods and golf equipment and apparel maker TaylorMade announced an expanded partnership with a new golf accessory line called "Sun Day Red." TaylorMade CEO David Abeles even suggested during the press conference that this is Woods' company and they are just there for support. Tiger Woods is seen in apparel featuring the Sun Day Red logo. Tiger Woods' new Sun Day Red logo. Business Insider reached out to TaylorMade, Nike, and representatives for Woods.

Persons: —, Tiger Woods, TaylorMade, Woods, Forbes, Josh Gerben, Gerben, Tiger, Tyrone Walker, David Rumsey, David Abeles, Abeles, Ben Jared, Jon Rahm, Michael Jordan, Serena Willams, LeBron James, Rory McIlroy, Jamie Squire, Keyur Khamar, Djansezian Organizations: Service, PGA, Nike, Business, Hunt & Hunt Lawyers, Sun, Ventures, TaylorMade Lifestyle Ventures, Taylor, Inc, Front, Callaway, Gatorade, Woods Locations: Los Angeles, TaylorMade, Australia, San Clemente , California, Carlsbad, Woods

Woods introduced his lifestyle brand Sun Day Red on Monday evening the day after the Super Bowl and during the middle of Hollywood's awards season. He's transitioning to the next phase of his career with TaylorMade Golf after he parted ways with Nike after 27 years. Some in the fashion community believe Woods can survive without sporting Nike's popular swoosh on chest. “The brand has a lot of potential, with Tiger being the face of it, and the machine pushing it. Woods already had a deal with TaylorMade for clubs and with Bridgestone for the golf ball.

Persons: Woods, He'll, ”, Allen Onyia, Tiger, ” Onyia, he's, Kultida, Angela Watts, Watts, ” TaylorMade, David Abeles, ” Watts, “ Organizations: ANGELES, Super, TaylorMade, Nike, “, Atlanta, Bridgestone, PGA Locations: United States, Canada

☆ Tiger Woods has a new look following split from Nike
▼ + stars: | 2024-02-13 | by ( Lauren Steussy | Erin Snodgrass | ) www.businessinsider.com time to read: +1 min

Golf legend Tiger Woods debuted a new apparel partnership Monday. Woods and Nike parted ways after 27 years in January. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementTiger Woods will still be golfing in his trademark red polos — albeit made by a different company. Woods parted ways with Nike after 27 years last month, but on Monday announced a new partnership with TaylorMade Golf.

Persons: Tiger Woods, —, Woods Organizations: Nike, Service, Monday, TaylorMade, Associated Press, Business

☆ Tiger Woods signs apparel and footwear deal with TaylorMade following his split with Nike
▼ + stars: | 2024-02-12 | by ( Jessica Golden | ) www.cnbc.com time to read: +4 min

Tiger Woods at the practice range on April 5, 2022, before the start of the 2022 Masters at Augusta National Golf Club in Augusta, Georgia. Woods says the name of the brand "Sun Day Red" is a tribute to the fact that he's always worn red on Sundays. The tiger logo is a tribute to the 15 majors he has worn over the course of his career. The brand, Sun Day Red , will be available first only online beginning in May. Tiger Woods and TaylorMade have made it official.

Persons: Tiger Woods, Woods, Tiger, TaylorMade, David Abeles, Abeles, Mark Steinberg, Michael Jordan, Eric Smallwood, Smallwood, Rory McIlroy, That's, Josh Gerben, Gerben Organizations: Augusta National Golf Club, PGA, Sun, Nike, CNBC, TaylorMade, Air, Apex Marketing, of Famer, Apex, ESPN, Ventures, Gerben, CNBC PRO Locations: Augusta , Georgia, Pacific Palisades , California, Carlsbad , California, TaylorMade, Los Angeles

☆ Tiger Woods launches apparel partnership with Taylormade after 27-year Nike partnership ends
▼ + stars: | 2024-02-12 | by ( Samantha Delouya | ) edition.cnn.com time to read: +3 min

Los Angeles CNN —Tiger Woods has found a new look after splitting up with Nike, his longtime partner, last month. On Monday, Woods announced that he would be partnering with Taylormade to launch a new apparel brand — Sun Day Red. Courtesy Sun Day RedThe golf legend’s new brand partnership comes one month after Woods and Nike announced the end of their 27-year partnership. Even as a sex scandal nearly 15 years ago drove sponsors like Gatorade and AT&T away from Woods, Nike stood by Woods’ side. Sun Day Red will sell both athletic and lifestyle wear, according to Taylormade CEO David Abeles.

Persons: Woods, Taylormade, ”, ” Woods, David Abeles, Abeles, Bob Dorfman, “, Ramishah Maruf Organizations: Los Angeles CNN, Nike, Sun, Taylormade, Woods, Greater Milwaukee, Gatorade, CNN, Baker Locations: Los Angeles, Pacific Palisades, Woods

☆ Tiger Woods Introduces His New Brand: Sun Day Red
▼ + stars: | 2024-02-12 | by ( Lauren Hirsch | Vanessa Friedman | ) www.nytimes.com time to read: +1 min

For even those who have only a passing interest in golf, one of the sport’s most memorable images is of Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh. In January, Mr. Woods announced the end of his 27-year deal with Nike, which had made him hundreds of millions of dollars. The partnership was marked by memorable ads and, of course, the red Nike shirts that Mr. Woods wore during many final rounds on Sundays. It will be stitched with a tiger in the center, the logo for his new brand under TaylorMade: Sun Day Red. (Mr. Woods switched to FootJoy shoes from Nike after his car crash in 2021.)

Persons: Tiger Woods, Woods, ”, David Abeles Organizations: Nike, Mr, Sun

☆ Tiger Woods and Nike’s ‘seismic’ partnership is over. Where do they go from here?
▼ + stars: | 2024-01-10 | by ( Jack Bantock | ) edition.cnn.com time to read: +10 min

After 27 years, 15 major championships, 82 PGA Tour wins and hundreds of millions of dollars in endorsement contracts, Tiger Woods and Nike announced the end of their collaboration on Monday. With Woods marking the sportswear company’s “significant entry” into golf, the partnership – and its impact – was “seismic,” explained Ben Peppi, sports commercial expert at JMW Solicitors. “For a long time post-Michael Jordan’s retirement, pre-Cristiano Ronaldo, Tiger Woods was Nike,” Peppi told CNN Sport. He transcends his sport – he wasn’t just a golf ambassador, he was a Nike icon.”As Woods became synonymous with golf, Nike became synonymous with Woods. Woods and Knight at the Tiger Woods Foundation's 20th Anniversary Celebration, held at the New York Public Library in 2016.

Persons: Tiger Woods, Woods, –, J.D, ”, Ben Peppi, Michael Jordan’s, Cristiano Ronaldo, ” Peppi, “, Tiger, Tiger …, David Cannon, Arnold Palmer, Bob Dorfman, ” Nike, Phil Knight, Knight, Gustavo Caballero, Peppi, “ There’s, Jason Day, Roger Federer, Federer, Yoshikazu, Michael Jordan, David Beckham, Usain Bolt, Puma, “ They’re, that’s, ’, it’s Organizations: CNN, Nike, Stanford University, Pumpkin, JMW Solicitors, “, CNN Sport, Augusta National, Gatorade, Accenture, Arnold Palmer Invitational, Baker, New York Public Library, Adidas, PGA, & $ Locations: golf’s, Cornelius , Oregon, Woods, ’, Japan

☆ Tiger Woods ends Nike partnership after 27 years
▼ + stars: | 2024-01-08 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

Tiger Woods during the pro-am as a preview for the Hero World Challenge at Albany Golf Course in Nassau on Nov. 29, 2023. Tiger Woods' 27-year partnership with Nike has come to an end. "Phil Knight's passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way," Woods wrote. In a statement, the company said: "For over 27 years, we have had the honor to partner with Tiger Woods, one of the greatest athletes the world has ever seen. Yet, Woods brought significant exposure to the Nike brand.

Persons: Woods, Tiger Woods, Phil Knight's, Mark Steinberg, Tiger, Roger Federer, Marc Maurer, it's, TaylorMade, aren't, Brian Yarbrough, Edward Jones, Eric Smallwood, LeBron James, Smallwood, — CNBC's Gabrielle Fonrouge Organizations: Nike, Nike Golf, CNBC, Apex Marketing, Golfers, CNBC PRO Locations: Nassau, Swiss, Orlando, Oregon

☆ Club pro Block emerges as surprise contender at PGA Championship
▼ + stars: | 2023-05-19 | by ( ) www.reuters.com time to read: +3 min

[1/3] May 19, 2023; Rochester, New York, USA; Michael Block hits a tee shot on the 18th hole during the second round of the PGA Championship golf tournament. After making his first major cut, the head professional at Arroyo Trabuco Golf Club in Mission Viejo, California was asked what golf fans, most of whom had never heard of him before this week, should know about him. "I knew if I looked at that, I might get ahead of myself, and I didn't want to do that," said Block. I've made the cut, which is obviously, like I told you, a huge goal," said Block. With plenty of confidence going into the weekend, Block was not shy when asked what the ultimate "why not?"

Search resuls for: "Taylormade"

11 mentions found